How effective is regional bus advertising?
A recent brand study assessing the impact of Bus Advertising recall, branding and impact was conducted in three major regional cities: Newcastle, The Gold Coast and Geelong for a flight travel company
It surveyed 78 people aged 18-54, with a core target of people 25-39 with the intention of domestic or international travel in the next 12 months
The top-line results!
- 1 in 3 people recognised the campagin
- 43% acted after seeing the campaign (with 28% visiting the website)
- 87% spontaneous brand awareness
- +16%pts increase in future consideration
The results revealed that Regional Bus Advertising drove positive brand perception uplift and demonstrated a positive impact on consideration. It was uncovered that those exposed to the campaign were more likely to consider using Flight Centre in the future.
BMR and it’s media partners can help you access advertising in over 400 regional centres Australia wide. And that’s not all. Our reach extends across the Tasman to New Zealand. If you’re thinking bus advertising, think Best Media Rates
