
St Pius College Chatswood
The Project: Promote the Colleges Open Day to a targeted geographic area across Northern Sydney Local Government Areas
Media Channels:
- Bus Transit Exterior
- Rail Interiors
- Retail Shopping Centres
- Rail Cross Tracks
Target Audience:
- Primary parents with children within the Willoughby, Kuringgai, North Sydney & Lane Cove LGA
- Secondary students with
BMR identified key traditional media touch points within each Local Government Area, planned a 10 week campaign and negotiated significant discounts to drive the College’s budget further.


