Radio Advertising

We deliver the very best Radio advertising media rates

Radio Advertising

We deliver the very best Radio advertising media rates

Turn Key Radio Advertising Solutions. The Very Best Rates and the Very Best Creative from Highly Experienced Radio Experts.

BMR – 20 Years of Experience in Negotiating the Best Rates in the Market

Experience the impact of radio advertising on brand building and retail sales without breaking the bank. At Best Media Rates, we’re passionate about radio, and radio stations love working with us. Benefit from our strong industry relationships and expertise to secure competitive rates, optimal frequency, and maximum brand-building impact.

Crafted Media Schedules that Deliver Results

Don’t miss out on the incredible potential of radio advertising. You can kickstart your radio ad campaign with budgets as low as $5,000. Get in touch with our experts today, and we’ll guide you through the process to unleash the power of radio and drive your brand’s success

Unleash the Power of Radio Advertising with Best Media Rates – Your Trusted Media and Ad Agency

With over 20 years of expertise in the radio industry, BMR is your go-to partner for unlocking exceptional rates, value-adds, and influential creative that delivers unbeatable advertising prices.

That’s Right. At BMR we buy as one wholesale client that can then pass valuables savings on to our client

Radio Advertising: Beyond 30-Second Ads

At BMR, we understand that radio advertising is more than just airing a 30-second recorded ad. It’s about connecting with your audience and aligning their interests with your brand. Rarely does your audience stick to one radio station.

Get the Pick of the Programs

Our perfectly crafted radio schedules include options like Breakfast with Kyle & Jackie O & Chrissy, Sam and Brownie on Nova Melbourne, news sponsorships on WSFM Mornings with Mike Hammond, and weather sponsorships on Smooth FM. Using GFK survey data, we precisely align your target audience with the most suitable radio stations, ensuring maximum reach and campaign success.

Save time and money with the exceptional service and experience of BMR plus one contact and one invoice. How easy is that! Plus we’re so confident in our pricing that we’re happy for you to compare the market. We’ll beat it by 10% if you have a current quote (30 days).

Beyond Direct Station Buying: Harness the Power of Audience Alignment

Buying directly from a single radio station may limit your reach. At BMR, we take a strategic approach by analysing audience listening patterns and utilising GFK survey data to align your brand with the right radio stations, delivering unrivalled exposure to your target audience. Say goodbye to limitations and embrace the full potential of radio advertising.

Discover the BMR Difference: Inquire About Our Price Guarantee

Ready to explore the untapped potential of radio advertising? Reach out to us today and ask about our Price Guarantee. Our team is eager to provide you with comprehensive insights, tailored strategies, and unmatched expertise to help you achieve advertising success. Don’t settle for less when BMR is here to elevate your radio campaigns to new heights.

Elevate Your Brand with Compelling Radio Commercials

If you’re looking for top-notch radio commercial production, look no further. BMR is your trusted partner for scripted and produced radio commercials, offering unmatched value. We can create high-quality commercials at a fraction of the cost charged by radio stations. With our extensive network of voice-over artists and efficient processes, we can turn around your ad within one hour!

Experience Real Deals and Competitive Radio Advertising Costs

At Best Media Rates, we deliver real value and real results. Our commitment to providing competitive radio advertising costs sets us apart. When you partner with us, you can expect exceptional value for your investment. Reach out to us now to explore the possibilities and unlock the full potential of radio advertising for your brand.

Radio Advertising Rates*

*Radio Advertising Rates are approximate and for planning purposes only. BMR can secure discounted campaigns that include no charge bonus, program sponsorships and pre-recorded ads. We also offer radio commercial production, scripted and produced from $200+GST. For a detailed, discounted radio proposal, BMR, the radio specialists. Contact Us

Sydney
Rate 1x 30 second commercial BMAD
2GB $400
Kiis FM $400
2WSFM $300
NOVA $300
Triple M $300
2Day Hit FM $200
Smooth $300
SEN $5o
954 Music $50
2SM $20
Melbourne
Rate 1x 30 second commercial BMAD
3AW $400
FOX $350
GOLD $300
Triple M $300
NOVA $350
Smooth $325
Kiis FM $300
SEN $120
3MP Music $100
Brisbane
Rate 1x 30 second commercial BMAD
97.3 $225
B105 $250
Triple M $200
NOVA $250
4KQ $150
4BC $120
Adelaide
Rate 1x 30 second commercial BMAD
MIX 102.3 fm $180
SAFM $100
Triple M $180
NOVA $180
5AA $180
Cruise 1323 $90
Melbourne
Rate 1x 30 second commercial BMAD
96fm $225
Mix $225
Triple M $180
NOVA $200
6PR $100
6iX $90
Canberra
Rate 1x 30 second commercial BMAD
MIX 106.3 $170
FM 104.7 $160
2CC AM $60
2CA AM $60

Radio Advertising Information

How much does a radio ad cost to produce?

There are a number of variables. Voice over artists charge more for metro release versus regional release. High profile actors & voice over artists will charge higher rates than standard voice over artists. We can write, produce and record your commercial from as little as $200+GST for regional and $400+GST for metro.

What are the available radio commercial ad lengths?

Most commercials are 30 or 15 seconds in duration.
Other lengths are

  • 60 seconds
  • 45 seconds
  • 10 seconds
  • 5 seconds

Note: stations charge a load for commercials that are not 30 seconds. EG a 15 second commercial is charged at up to 80% of a 30 second commercial.

How is a radio advertising campaign measured?

Reach refers to the unique audience that will hear your radio advertising campaign and is measured in thousands of people
Frequency refers to the average number of times the unique audience will hear your campaign. We recommend a minimum of 3+ reach for the listener to engage with your message.

What are

Prerecorded spots

They are prerecorded by either the station, the clients agency or the client and use a voice over artist and mixed with music, or no music (cold read). They are normally 30 or 15 seconds in length.

Live reads

These are read by the announcer from an approved script. A premium is charged for live reads as the announcer has an affinity with their audience and is ‘lending’ their voice to your brand. Generally used in combination with prerecorded spots and sponsorship credits.

Recorded live reads

These are recorded and played in place of a standard recorded ad. However they can not be played in the same time slot that the announcer has their show.

Sponsorship credits

Are 5 or 10 seconds in length and are a brand partnership between the program and the advertiser. EG ‘this news report is brought to you by The Media Planning Agency, number one for radio advertising rates in Sydney, search The Media Planning Agency.”

They are used in combination with prerecords and reads to boost reach and frequency and brand credibility.

Streaming Radio & Podcasts

Radio programs and podcasts are broadcast online and carry a completely different set of ads. We can target listeners just like we do online by topic of interest, by location, age and gender. This means less wastage and better ROI

Contact Best Media Rates Today
for Outstanding Radio Commercials

Frequently Asked Questions

Radio advertising in Australia involves creating and airing commercials on various radio stations to reach and engage target audiences. Advertisers can choose from different time slots, programs, and formats to maximize their message’s impact. By leveraging the wide reach and popularity of radio, businesses can effectively promote their products or services to a broad audience.

Radio advertising offers several benefits for businesses in Australia, including:

  • Wide reach: Radio reaches a large and diverse audience across different demographics and regions.
  • Local targeting: Businesses can target specific geographic areas by advertising on local radio stations.
  • Cost-effectiveness: Radio ads can be produced at a lower cost compared to other advertising mediums.
  • High engagement: Radio captures listeners’ attention and offers a personal and intimate connection, allowing businesses to create strong brand recall and customer loyalty.
  • Frequency and repetition: Frequent exposure to radio ads helps reinforce brand messaging and increases the chances of audience response.

Radio advertising in Australia provides opportunities to reach both local and nationwide audiences. Local targeting is possible by selecting specific radio stations that cater to particular regions. Advertisers can choose national radio networks that cover multiple locations for a broader reach. The flexibility of radio allows businesses to tailor their advertising strategy based on their target audience and campaign goals.

Radio advertising rates and packages in Australia vary depending on factors such as the radio station’s popularity, time slot, duration of the ad, and target audience size. It is best to consult with our media and ad agency to discuss your specific requirements and receive a tailored quote. We can provide you with information about available rates and packages that align with your budget and campaign objectives.

Yes, radio advertising in Australia allows for precise targeting of specific demographics or regions. Different radio stations cater to specific audience segments, such as age groups, interests, or geographic areas. By understanding your target audience, our media and ad agency can help you select the most relevant radio stations and programs to ensure your message effectively reaches the desired demographics or regions.

The effectiveness of radio advertising campaigns in Australia can be measured using various metrics. These include:

  • Reach and frequency: Measuring the number of listeners reached and the frequency of ad exposures.
  • Audience engagement: Analysing listener responses, such as inquiries, website visits, or social media interactions, generated by the ad.
  • Call tracking: Monitoring the number of calls received from a unique phone number provided in the ad.
  • Brand awareness and recall: Conduct surveys or studies to assess brand recognition and recall among the target audience.
  • Sales and conversions: Tracking the impact of radio advertising on actual sales or conversions. Our media and ad agency can help you implement the appropriate tracking mechanisms to accurately measure your radio advertising campaign’s effectiveness.

Special offers or discounts for radio advertising in Australia may be available from time to time, depending on the specific radio stations or networks. As a media and ad agency, we continuously monitor the market to identify any promotional opportunities or special packages that can provide cost savings for our clients. We can discuss the current offerings and negotiate on your behalf to secure the best rates and deals for your radio advertising campaign.

Absolutely! Our media and ad agency provides comprehensive creative services for radio commercials in Australia. We have a team of experienced copywriters, voice-over artists, and audio production specialists who can develop compelling and impactful radio ads tailored to your brand and campaign objectives. We can assist with scriptwriting, voice talent selection, audio production, and ensuring that your radio commercial effectively communicates your message to the target audience.

Media planning and buying for radio advertising in Australia involve strategic decision-making to select the most suitable radio stations, time slots, and programs for your campaign. Our media and ad agency conducts thorough research and analysis to understand your target audience, budget, and campaign goals. We negotiate with radio stations on your behalf to secure the best rates and placements, ensuring maximum reach and impact for your radio advertising investment.

Yes, radio advertising in Australia is subject to regulations and guidelines set by the Australian Communications and Media Authority (ACMA). These regulations govern areas such as content standards, advertising practices, and the promotion of certain products or services. Our media and ad agency stays updated with the latest regulations and ensures that your radio advertising campaign complies with all relevant guidelines to maintain legal and ethical standards.

Certainly! Our media and ad agency has a portfolio of successful radio advertising campaigns in Australia. We can provide you with case studies and success stories that highlight the effectiveness and results achieved for our clients. These examples demonstrate how our strategic approach, creative execution, and media planning expertise have helped businesses achieve their advertising objectives through radio campaigns. During our consultation, we will gladly share relevant case studies tailored to your industry or specific campaign goals.

Yes, alongside traditional radio advertising, there are alternative options available in Australia. These include digital radio advertising, programmatic audio advertising, and podcast advertising. Digital radio provides opportunities to reach listeners through online platforms and streaming services. Programmatic audio advertising allows for targeted ad placements based on audience data and real-time bidding. Podcast advertising allows businesses to reach engaged niche audiences through podcast sponsorships or ad insertions. Our media and ad agency can guide you on exploring these alternative options and recommend a multi-channel strategy that aligns with your target audience and campaign goals.

Maximizing your radio advertising budget in Australia involves strategic planning and execution. Our media and ad agency can assist you in several ways:

  • Audience targeting: Identify and target the most relevant demographics or regions for your products or services.
  • Media planning: Select the right radio stations, time slots, and programs that align with your target audience and campaign objectives.
  • Creative optimization: Develop compelling and impactful radio commercials that effectively communicate your message.
  • Negotiation and buying power: Leverage our strong relationships with radio stations to secure favourable rates and added value for your budget.
  • Performance tracking: Implement tracking mechanisms to measure the effectiveness of your campaign and optimize strategies based on the data obtained. By employing these strategies, our media and ad agency can help you achieve optimal results and value for your radio advertising investment.

Australia has a diverse range of popular radio stations and programs catering to different audiences and interests. The selection of radio stations and programs depends on factors such as your target audience, campaign objectives, and geographic targeting. Our media and ad agency has in-depth knowledge of the Australian radio landscape and can recommend popular stations and programs suitable for your specific requirements. By understanding your target audience and goals, we can help you make informed decisions on the most effective radio advertising placements.

Absolutely! Our media and ad agency has access to market research data and audience insights that provide detailed information on the reach and demographics of different radio stations in Australia. We can provide you with comprehensive insights on listener profiles, geographic coverage, age groups, gender breakdowns, and other relevant demographics for various radio stations. These insights will help you make informed decisions when planning your radio advertising campaign, ensuring that your message reaches the right audience effectively.

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