TV Advertising Reaches 92% of Australian’s

TV Advertising Rates | Best Media Rates

With Mutli-Channels & Catch Up TV, TV Advertising is more accessible than ever before.

TV advertising works: TV delivers advertisers a bigger return on investment than any other media. * Source Ebiquity

With over 25 TV channel options, you need an experienced TV Media planner and buyer – Request a Quote

Get in Touch – Plan Your Campaign

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Our Media Partners

HBO Max
Channel 9
Channel 7
Channel 10
SBS
Foxtel
WIN TV
NBN TV
10 Regional
Prime TV
9NOW
7Plus
10Play
SBS on Demand
Australian Radio Network
Nova Radio
Smooth Radio
Australian Traffic Network
News Corp
Australian Community News
JC Decaux
oOh! Media
QMS
Go Transit
Moove Media
Torch Media

Choose Best Media Rates as your TV Advertising Agency

We are the ideal TV advertising agency because we leverage advanced audience targeting data with two decades of experience to create effective strategies and media plans that ensure your message reaches the right audience at the optimal time and cost.

Peak and Off Peak Programming

Today’s media landscape requires tailored schedules across multiple stations. At BMR, our TV partners include 9 and 9 Now, 10 and 10 Play, 7 and 7 Plus, Kayo, Foxtel, SBS, and SBS on Demand, . We craft schedules that resonate with your target audience, regardless of where they view it.

TV Fast Facts

  • Linear TV: Reaches 18.28 million Australians weekly.
  • BVOD: Reaches about 6 million Australians weekly.
  • Total TV: Reaches roughly 72% of Australians every week, according to ThinkTV

What are the advantages of TV advertising?

  • Broad Reach

  • Targeted advertising

  • Brand credibility

  • High engagement

  • Builds brands

  • TV reaches large audiences

  • Demographic targeting

  • Emotional connection

  • Measurable results

  • Return on investment

  • TV advertising results can be tracked

  • TV and online work together

What is the Cost of TV Advertising is Australia?

The cost of TV advertising varies, ranging from $20 a spot on multi digital channels to upwards of $20,000 for a single spot in the State of Origin.

Prices depend on factors like the channel, time slot, and audience reach. Packages for regional areas can start around $2,500 + GST per week, while capital cities from 5-$10,000 per week

Here’s a more detailed breakdown:

Factors Influencing Cost:

Time Slot

Primetime (evening) slots are generally the most expensive, with costs varying based on specific shows and their popularity.

Channel

National networks (Seven, Nine, Ten, SBS) have different pricing structures, with primetime national ads costing significantly more than regional or off-peak slots.

Audience Reach

The size and demographics of the audience watching a program or channel directly impacts the cost per thousand viewers (CPM)/ cost per total audience rating point (CPT)

Regional vs. Metropolitan

Advertising on regional TV stations (7 Prime, WIN / NBN, SCA 10) is less expensive than metro channels and offers great CPMs

Subscription TV

Foxtel, Kayo, and BINGE have their own pricing models, relying on reach across multiple channels to deliver audience

Production Costs

The cost of creating the ad itself can be cost effective, with simple yet smart commercials using graphics and supers from $2500+GST right through to bespoke commercials from $25,000+

TV Ad Buying Strategy

Factors like the length of the campaign, whether it’s exclusive sponsorship, and the level of peak/off-peak targeting will influence the overall cost.

Negotiation

The ability of your TV buyer to negotiate effectively can also impact the final cost. That’s where we come in. BMR has the buying experience and relationships to deliver the very best rates in market. We always negotiate value add including bonus, priority fill and sponsorship billboards.

  • TV Buyer Expertise – Even a strong media plan can falter if the buyer lacks the skill or network relationships to negotiate effectively. A well-connected, knowledgeable buyer can secure deeper discounts and added value that significantly improve ROI and reduce spend.

  • Market Variability – The cost of TV ad spots differs considerably between regions, largely driven by audience size and market competitiveness.

  • Audience Targeting – Certain viewer groups are more accessible via television, which affects pricing. Harder-to-reach demographics can push spot costs higher.

  • Ad Length – The duration of your commercial directly impacts cost. A 60-second spot generally costs twice as much as a 30-second one, while 15-second ads cost 60% of a 30-second ad

  • Seasonal Demand – Demand for TV airtime shifts throughout the year. Advertisers who can pivot quickly and plan ahead are well-placed to take advantage of lower rates during off-peak periods.

  • Lead Time for Campaign Sign-Off – The earlier a campaign is approved, the more cost-effective it tends to be. Approvals closer than three months to air date often limit access to the most efficient programming, leading to higher costs as top-value inventory is already sold.

  • TV Buying Approach – Your campaign’s overall cost is heavily influenced by the buying method used. Premium options like sponsorships or peak-time placements drive costs up, while off-peak strategies, single OTS buys, or weekend skewing can bring costs down. These tactics must be locked in early to allow for accurate cost planning and media allocation.

Expert TV Commercial Creative Services

Don’t have a TV commercial yet? No problem! Our comprehensive range of in-house services covers everything from concept to TV Commercial production and delivery.

Regional TV Experts

We know regional TV advertising like the back of our hand. From Bathurst to Bunbury, we know the nuisances of each market. Our expertise will get your message to the right audience at the very best rate!

At BMR, you’ll enjoy the convenience of extensive experience, one point of contact, one invoice, and a tailored TV Advertising Media schedule that saves you time and money.

Build Your Brand and Boost Sales

Frequently Asked Questions

TV advertising costs in Australia vary depending on factors such as the time slot, duration, channel popularity, and audience size. It is best to consult with our media agency to discuss your specific requirements and receive a tailored quote.

Our media agency offers a range of TV advertising rates and packages to suit different budgets and objectives. We provide customized solutions based on factors like target audience, desired reach, and campaign duration. Contact us for a detailed discussion and to explore the options available.

To maximize your TV advertising budget in Australia, we employ strategic media planning techniques. We analyze your target market, identify the most cost-effective time slots and channels, negotiate favorable rates, and optimize the ad placement for maximum impact. Our goal is to ensure your budget delivers optimal results.

TV advertising offers numerous benefits for businesses in Australia. It provides broad reach, allowing you to target a wide audience and increase brand awareness. TV ads have a persuasive and engaging nature, enabling you to convey your message effectively. Additionally, TV advertising can enhance credibility, generate leads, and drive sales for your business.

Targeting specific audiences in TV advertising is achievable through various methods. We employ demographic targeting, considering factors like age, gender, location, and lifestyle preferences. We can also leverage data-driven insights and audience profiling to identify relevant programs or channels that align with your target market’s interests. This approach ensures your message reaches the right audience effectively.

We strive to provide competitive pricing and negotiate the best possible rates for our clients. Depending on availability and timing, there may be opportunities for discounts or special offers on TV advertising in Australia. Get in touch with our media agency to discuss current promotions and explore potential cost-saving options.

Our media agency has a track record of executing successful TV advertising campaigns in Australia. We have helped numerous clients achieve their marketing goals through compelling and impactful TV ads. We can share case studies and examples during our consultation to showcase our expertise and the outcomes we’ve delivered for our clients.

Our media agency provides end-to-end assistance in creating and producing TV commercials in Australia. Our process typically involves concept development, scriptwriting, storyboarding, casting, production, editing, and post-production. We ensure a smooth workflow and collaborate closely with you to bring your vision to life. Our team of experts will guide you through each step of the process.

Measuring the effectiveness and ROI of TV advertising in Australia involves various methodologies. We utilize industry-standard metrics such as reach, frequency, and GRPs (Gross Rating Points) to gauge the campaign’s performance. Additionally, we can employ call tracking, unique URLs, or promo codes to track specific responses or conversions. Our team will provide regular reports and insights to evaluate the campaign’s success and optimize future strategies.

Absolutely! Our media agency specializes in media planning and buying for TV advertising in Australia. We have in-depth knowledge of the Australian media landscape, including popular TV channels, programs, and audience demographics. Our experts will develop a tailored media plan that aligns with your objectives and ensures optimal reach and impact for your TV advertising campaign.

Australia has a diverse range of popular TV channels and programs catering to various demographics and interests. The selection of channels and programs depends on your target audience and campaign goals. We conduct thorough research and analysis to identify the most suitable options for your specific requirements. Our media agency can recommend popular channels, prime time slots, and niche programs to effectively reach your desired audience.

TV advertising in Australia provides opportunities to reach both local and nationwide audiences. We can tailor your campaign to target specific geographic regions or implement a broader strategy to reach audiences across the country. Our media planning expertise allows us to optimize your TV ad placement for maximum impact, ensuring your message resonates with the intended audience, whether local or nationwide.

Yes, there are regulations and guidelines in place for TV advertising in Australia. The Australian Communications and Media Authority (ACMA) sets rules regarding content, advertising standards, and restrictions on certain products or services. Our media agency stays updated with these regulations to ensure compliance and adherence to best practices, ensuring your TV ads meet the necessary requirements while delivering engaging content.

Absolutely! Our media agency has a dedicated team of creative professionals who can assist with all aspects of TV ad production. From scriptwriting and storyboarding to casting, filming, editing, and post-production, we handle the entire creative process. We work closely with you to understand your brand, objectives, and target audience to create compelling and impactful TV ads that effectively convey your message.

Yes, there are alternative options to traditional TV advertising in Australia. Streaming services, such as Over-The-Top (OTT) platforms and Video-On-Demand (VOD) services, provide opportunities to reach a digitally savvy audience. Additionally, programmatic TV advertising allows for targeted ad placements based on audience data and real-time bidding. Our media agency can help explore these alternative options and develop a comprehensive multi-channel approach that complements your TV advertising strategy.

TV Advertising Costs - Best Media Rates
TV Advertising - Best Media Rates
TV Advertising Sydney - Best Media Rates
TV Advertising Rates - Best Media Rates