TV Advertising Archives | Best Media Rates Get the best rates for premium media Tue, 19 May 2026 15:41:54 +0000 en-AU hourly 1 https://wordpress.org/?v=7.0.2 https://bestmediarates.com.au/wp-content/uploads/2020/06/cropped-test-mobile-retina-32x32.png TV Advertising Archives | Best Media Rates 32 32 Is TV Advertising Worth It for Small Businesses in Australia? A Budget Breakdown https://bestmediarates.com.au/is-tv-advertising-worth-it-for-small-businesses-in-australia-a-budget-breakdown/ Tue, 19 May 2026 15:41:54 +0000 https://bestmediarates.com.au/?p=16364 TV advertising is not automatically out of reach for small businesses, but it becomes expensive quickly if the budget is planned around airtime alone. The real question is not “Can we afford TV?” It is “Can we afford enough of the right TV activity to make the campaign worth running?” TV works best when the [...]

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]]> Advertising Cost Per Thousand (CPM) vs. Cost Per Rating Point (CPT): What Australian Advertisers Need to Know https://bestmediarates.com.au/advertising-cost-per-thousand-cpm-vs-cost-per-rating-point-cpt-what-australian-advertisers-need-to-know/ Wed, 13 May 2026 15:16:30 +0000 https://bestmediarates.com.au/?p=16361 Media prices can look clear on a quote, then become hard to compare when two channels use different buying units. Digital campaigns often use CPM. TV and radio schedules may use CPT, cost per rating point, or cost per TARP. Both price audience exposure, but they do not measure the same thing. CPM prices a [...]

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]]> How to Choose the Right TV Ad Time Slot for Your Target Audience https://bestmediarates.com.au/how-to-choose-the-right-tv-ad-time-slot-for-your-target-audience/ Mon, 11 May 2026 09:42:08 +0000 https://bestmediarates.com.au/?p=16356 Where your ad airs on Australian television matters almost as much as what it says. A well-produced commercial placed in the wrong daypart will miss its audience entirely, while a modest execution in the right time slot can deliver exceptional results. This guide walks through the key decisions Australian advertisers need to make when selecting [...]

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]]> TV Advertising vs YouTube Ads: Which Delivers Better Reach for Australian Brands? https://bestmediarates.com.au/tv-advertising-vs-youtube-ads-which-delivers-better-reach-for-australian-brands/ Mon, 04 May 2026 09:10:35 +0000 https://bestmediarates.com.au/?p=16349 Australian brands face a pivotal question when allocating media budgets: does traditional TV advertising still deliver the reach it once did, or has YouTube emerged as the dominant force? The answer, backed by current data, is nuanced but actionable. The Reach Numbers: TV vs YouTube in Australia Both channels command significant audiences, but they reach [...]

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]]> How Much Does TV Advertising Cost in Australia? (2026 Pricing Guide) https://bestmediarates.com.au/how-much-does-tv-advertising-cost-in-australia-2026-pricing-guide/ Thu, 26 Mar 2026 10:12:19 +0000 https://bestmediarates.com.au/?p=16334 TV reaches more than 19 million Australians every single week. It triggers emotional responses that drive 2.4 times the sales impact of rational advertising. And according to ThinkTV Australia, it delivers double the sales uplift of search and radio combined. Yet most business owners have never asked for a quote, because they assume the cost [...]

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]]> The Complete Guide to TV Advertising in Australia (2026) https://bestmediarates.com.au/the-complete-guide-to-tv-advertising-in-australia-2026/ Thu, 26 Mar 2026 09:52:08 +0000 https://bestmediarates.com.au/?p=16329 Every week, television reaches 72% of Australians. No other media channel comes close. Yet most small and mid-sized businesses still haven't run a single TV ad, not because TV doesn't work, but because no one has shown them how it works for businesses like theirs. This guide fixes that. Whether you're spending $5,000 or $500,000, [...]

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]]> Why Sydney Small Businesses are Returning to Local TV in 2026 https://bestmediarates.com.au/why-sydney-small-businesses-are-returning-to-local-tv-in-2026/ Mon, 16 Feb 2026 09:46:40 +0000 https://bestmediarates.com.au/?p=16239 In 2026, more owners are revisiting Sydney small business advertising on local television. It isn’t a step backwards. It’s a response to crowded digital marketplaces and a desire to build recognition across Greater Sydney, from the Inner West through to Western Sydney. What’s Changed in Sydney Advertising in 2026 Digital still does heavy lifting, yet [...]

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]]> Get Out of the Comments: What the MLA Lamb Ad Taught Us About Marketing https://bestmediarates.com.au/get-out-of-the-comments-what-the-mla-lamb-ad-taught-us-about-marketing/ Mon, 08 Dec 2025 09:27:32 +0000 https://bestmediarates.com.au/?p=16215 Meat & Livestock Australia (MLA) has a habit of releasing Summer Lamb campaigns that feel bigger than the product. The 2025 instalment, “The Comments Section”, targets a modern irritant: how online threads turn everyday topics into fights. Its punchline, “get out of the comments and into the cutlets”, nudges people away from keyboard combat and [...]

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]]> The Impact of AI in TV Advertising 2026 – What You Need to Know https://bestmediarates.com.au/the-impact-of-ai-in-tv-advertising-2026-what-you-need-to-know/ Fri, 21 Nov 2025 01:32:00 +0000 https://bestmediarates.com.au/?p=16190 AI is changing television faster than any schedule refresh. As we head toward 2026, five shifts stand out for marketers who buy TV advertising in Sydney across broadcast, BVOD and connected TV (CTV). Here’s how. 1) Smarter planning and buying across CTV and BVOD The first change is less guesswork in media plans. AI systems [...]

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]]> Benefits of TV Advertising https://bestmediarates.com.au/benefits-of-tv-advertising/ Wed, 14 Jul 2021 22:00:53 +0000 https://bestmediarates.com.au/?p=13978 Television has been around for more than nine decades. It has proven itself able to withstand the test of time and is still even growing in scale. Just in Australia, TV advertising and entertainment reaches an average of 18 million people per week generating fame and word-of-mouth that no other media can achieve. This medium [...]

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