TV Advertising Archives | Best Media Rates Get the best rates for premium media Thu, 26 Mar 2026 10:18:14 +0000 en-AU hourly 1 https://wordpress.org/?v=6.9.4 https://bestmediarates.com.au/wp-content/uploads/2020/06/cropped-test-mobile-retina-32x32.png TV Advertising Archives | Best Media Rates 32 32 How Much Does TV Advertising Cost in Australia? (2026 Pricing Guide) https://bestmediarates.com.au/how-much-does-tv-advertising-cost-in-australia-2026-pricing-guide/ Thu, 26 Mar 2026 10:12:19 +0000 https://bestmediarates.com.au/?p=16334 TV reaches more than 19 million Australians every single week. It triggers emotional responses that drive 2.4 times the sales impact of rational advertising. And according to ThinkTV Australia, it delivers double the sales uplift of search and radio combined. Yet most business owners have never asked for a quote, because they assume the cost [...]

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]]> The Complete Guide to TV Advertising in Australia (2026) https://bestmediarates.com.au/the-complete-guide-to-tv-advertising-in-australia-2026/ Thu, 26 Mar 2026 09:52:08 +0000 https://bestmediarates.com.au/?p=16329 Every week, television reaches 72% of Australians. No other media channel comes close. Yet most small and mid-sized businesses still haven't run a single TV ad, not because TV doesn't work, but because no one has shown them how it works for businesses like theirs. This guide fixes that. Whether you're spending $5,000 or $500,000, [...]

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]]> Why Sydney Small Businesses are Returning to Local TV in 2026 https://bestmediarates.com.au/why-sydney-small-businesses-are-returning-to-local-tv-in-2026/ Mon, 16 Feb 2026 09:46:40 +0000 https://bestmediarates.com.au/?p=16239 In 2026, more owners are revisiting Sydney small business advertising on local television. It isn’t a step backwards. It’s a response to crowded digital marketplaces and a desire to build recognition across Greater Sydney, from the Inner West through to Western Sydney. What’s Changed in Sydney Advertising in 2026 Digital still does heavy lifting, yet [...]

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]]> Get Out of the Comments: What the MLA Lamb Ad Taught Us About Marketing https://bestmediarates.com.au/get-out-of-the-comments-what-the-mla-lamb-ad-taught-us-about-marketing/ Mon, 08 Dec 2025 09:27:32 +0000 https://bestmediarates.com.au/?p=16215 Meat & Livestock Australia (MLA) has a habit of releasing Summer Lamb campaigns that feel bigger than the product. The 2025 instalment, “The Comments Section”, targets a modern irritant: how online threads turn everyday topics into fights. Its punchline, “get out of the comments and into the cutlets”, nudges people away from keyboard combat and [...]

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]]> The Impact of AI in TV Advertising 2026 – What You Need to Know https://bestmediarates.com.au/the-impact-of-ai-in-tv-advertising-2026-what-you-need-to-know/ Fri, 21 Nov 2025 01:32:00 +0000 https://bestmediarates.com.au/?p=16190 AI is changing television faster than any schedule refresh. As we head toward 2026, five shifts stand out for marketers who buy TV advertising in Sydney across broadcast, BVOD and connected TV (CTV). Here’s how. 1) Smarter planning and buying across CTV and BVOD The first change is less guesswork in media plans. AI systems [...]

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]]> Benefits of TV Advertising https://bestmediarates.com.au/benefits-of-tv-advertising/ Wed, 14 Jul 2021 22:00:53 +0000 https://bestmediarates.com.au/?p=13978 Television has been around for more than nine decades. It has proven itself able to withstand the test of time and is still even growing in scale. Just in Australia, TV advertising and entertainment reaches an average of 18 million people per week generating fame and word-of-mouth that no other media can achieve. This medium [...]

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]]> TV Advertising Still Post High ROIs for Marketers https://bestmediarates.com.au/tv-advertising-still-post-high-rois-for-marketers/ Mon, 14 Jun 2021 22:00:57 +0000 https://bestmediarates.com.au/?p=13966 The digital era gave way to the rise of the different forms of online marketing. The popular use of handy gadgets and other technologies like desktops and laptops have created a mindset that TV advertising and other forms of traditional advertising are now ineffective. However, recent research proved this thought to be wrong. With the [...]

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]]> Reasons to Continue TV Advertising Amidst Covid-19 https://bestmediarates.com.au/reasons-to-continue-tv-advertising-amidst-covid-19/ Tue, 23 Mar 2021 21:00:46 +0000 https://bestmediarates.com.au/?p=13868 It is very tempting for businesses these days to reduce their advertising costs given the immense impact of Covid-19 on the global and national economies. For sure, this may help balance a brand’s profit and loss in the near term. However, it is still important to think about how such a move can negatively impact [...]

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]]> Your Ultimate Checklist for Metro and Regional TV Advertising Campaign https://bestmediarates.com.au/your-ultimate-checklist-for-metro-and-regional-tv-advertising-campaign/ Sun, 14 Feb 2021 21:00:40 +0000 https://bestmediarates.com.au/?p=13856 Since the pandemic broke, consumption of TV and Catch Up TV has increased substantially. This has provided an opportunity for businesses to reach audiences at mass scale through TV. If you are looking to improve brand awareness and reach your audience with the help of TV advertising, these are the things to keep in mind. [...]

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]]> Does Local Television Advertising Work in this Era of the Internet? https://bestmediarates.com.au/does-local-television-advertising-work-in-this-era-of-the-internet/ Mon, 14 Dec 2020 21:00:34 +0000 https://bestmediarates.com.au/?p=13825 Did you know there are some businesses that get the best revenue from the ads on television when compared to the other modes of ads even in this era of the internet? One of the best parts of local television advertising is that it conveys the right message in a short time. Moreover, television ads [...]

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