outdoor advertising Archives | Best Media Rates

Advertising Cost Per Thousand (CPM) vs. Cost Per Rating Point (CPT): What Australian Advertisers Need to Know

BestMedia — Wed, 13 May 2026 15:16:30 +0000

Media prices can look clear on a quote, then become hard to compare when two channels use different buying units. Digital campaigns often use CPM. TV and radio schedules may use CPT, cost per rating point, or cost per TARP. Both price audience exposure, but they do not measure the same thing. CPM prices a [...]

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The Complete Guide to TV Advertising in Australia (2026)

BestMedia — Thu, 26 Mar 2026 09:52:08 +0000

Every week, television reaches 72% of Australians. No other media channel comes close. Yet most small and mid-sized businesses still haven't run a single TV ad, not because TV doesn't work, but because no one has shown them how it works for businesses like theirs. This guide fixes that. Whether you're spending $5,000 or $500,000, [...]

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Creative that Sells on a Bus at 40 km/h: 5 Layouts That Pass the 3-Second Read Test

BestMedia — Mon, 25 Aug 2025 08:42:05 +0000

Buses move, sightlines shift, and the audience often sits in traffic or waits at a stop. That leaves a narrow window to land a message. Three seconds is a practical yardstick: long enough to catch a bold line, a logo, and one reason to act. Why three seconds? What can a viewer take in while [...]

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