digital advertising Archives | Best Media Rates Get the best rates for premium media Tue, 19 May 2026 15:28:51 +0000 en-AU hourly 1 https://wordpress.org/?v=7.0.2 https://bestmediarates.com.au/wp-content/uploads/2020/06/cropped-test-mobile-retina-32x32.png digital advertising Archives | Best Media Rates 32 32 Advertising Cost Per Thousand (CPM) vs. Cost Per Rating Point (CPT): What Australian Advertisers Need to Know https://bestmediarates.com.au/advertising-cost-per-thousand-cpm-vs-cost-per-rating-point-cpt-what-australian-advertisers-need-to-know/ Wed, 13 May 2026 15:16:30 +0000 https://bestmediarates.com.au/?p=16361 Media prices can look clear on a quote, then become hard to compare when two channels use different buying units. Digital campaigns often use CPM. TV and radio schedules may use CPT, cost per rating point, or cost per TARP. Both price audience exposure, but they do not measure the same thing. CPM prices a [...]

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