Advertising Archives | Best Media Rates

200,000+ Daily Impressions: How Sydney Bus Wraps Drive Real Reach

BestMedia — Fri, 30 May 2025 10:22:20 +0000

Sydney’s red-and-blue buses glide through the city from dawn until the final nightlife services empty out. Every kilometre they travel turns into mobile advertising real estate that few other media can match for visibility and movement. This article unwraps the numbers behind that reach, demonstrating how a single vehicle can rack up hundreds of thousands [...]

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How Bus Ads Work: Getting Attention, Building Brands, Making People Act

BestMedia — Tue, 13 May 2025 11:10:21 +0000

People see numerous ads daily. This situation makes it difficult for businesses to capture attention, especially as individuals often ignore online advertising. Bus advertising offers a distinct approach. It is a type of Out-of-Home (OOH) advertising that reaches people in the real world. Using buses that travel through cities and towns, this method displays [...]

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Navigating the Latest Retail Advertising Trends

BestMedia — Tue, 03 Sep 2024 03:41:37 +0000

The retail landscape in Australia is undergoing a significant transformation, driven by technological advancements and shifting consumer behaviours. As brands seek to capture the attention of increasingly savvy and digital-first shoppers, staying abreast of the latest retail advertising trends is crucial. Here’s a look at some of the most impactful trends shaping the Australian retail [...]

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The Impact and Advantages of Bus Advertising in Australia

BestMedia — Sun, 16 Jun 2024 22:14:58 +0000

In the diverse and vibrant landscape of Australian cities, bus advertising has emerged as a powerful and effective medium for reaching a broad audience. From the bustling streets of Sydney, Melbourne, Brisbane, Adelaide and Perth to busy regional centres, buses serve as moving billboards, delivering brand messages to pedestrians, commuters, and motorists alike. This form [...]

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Bus Advertising FAQs: Everything You Need to Know About Maximizing Your Ad Reach

BestMedia — Mon, 27 May 2024 09:14:20 +0000

In this blog series, we’ll answer some of the most asked questions about Bus Advertising. Where will my ad run? All buses run from specific depots. Across a capital city, there a multiple depots. In regional areas there one, two or more depots depending on the size of the depot. Your ad will run across [...]

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Regional Bus Advertising

BestMedia — Wed, 08 May 2024 23:22:39 +0000

How effective is regional bus advertising? A recent brand study assessing the impact of Bus Advertising recall, branding and impact was conducted in three major regional cities: Newcastle, The Gold Coast and Geelong for a flight travel company It surveyed 78 people aged 18-54, with a core target of people 25-39 with the intention of [...]

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Targeting the Eastern Suburbs

BestMedia — Tue, 07 May 2024 05:53:38 +0000

The Eastern Suburbs of Sydney are some of Australia's wealthiest areas and as such, are hotspots for media demand as brands vie for attention. Businesses aiming to target locales like Bondi Junction and Bondi Beach need to strategise effectively due to the competitive landscape. Advance Planning is Crucial Given the high demand, it is advisable [...]

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